Dwell

Brand Identity
Website Concept
App Concept

Dwell are a temporary housing solutions provider, targeted at families who have recently lost their homes - typically as a result of house fires or through natural events. Dwell's clientele are typically experiencing periods of heightened stress, therefore the design is intentionally calming. We employed a dulcet palette within an uncluttered user interface, ensuring the user experience is as frictionless and as easy to navigate as possible.

Completed in partnership with Platoon Studio

The logo follows this sentiment - the external rotated D shapes in pink tones create a floral look, which is supported by the internal pentagon, representing a home - instilling a sense of trust and security during a traumatic time.